Digital Marketing is often referred to as online marketing or internet marketing. Digital marketing has gained popularity over the past decade. With the arrival of social networks, digital marketing now also boasts of a new branch of social media marketing. The average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) combined.
As technology advanced rapidly over the past two decades, digital media became so widespread that anybody could access information anytime from anywhere.
Digital Marketing has emerged as the million dollar career option of the decade. As a digital marketer you need to have a complete understanding of your audience. This is a challenge for the current crop of digital marketers as there is a variety of protocols, specifications and interfaces across different digital media and devices.
During the recession recent graduates were plunged into a world of uncertainty, job scarcity and all around terribleness. Wouldn't it be nice to gain a fresh set of skills that could future-proof your career, increase your job security and even enhance your career progression? Within the next two years, digital marketing industry is expected to create half a million jobs across the globe and there is a huge shortage of specialized professionals in this space. Being the one with industry accredited certifications will prepare you for advanced job opportunities in the digital marketing industry.
Infact, there is such an increment in jobs in the digital marketing sector that employers are finding it hard to find the right candidates for their digital teams. A research report by IAMAI and BCG estimates that India's internet economy is set to grow by Rs. 10 trillion by 2018. This figure will account for almost 5 percent of India's total GDP (Gross Domestic Product).
In 2016, India's internet population already crossed 450 million mark. It is now second largest internet population in the world. According to a Nasscom report India's internet population is set to reach 730 million by 2020.
At present, India's eCommerce industry is witnessing a big boom in business. According to Deloitte and CII report, India's eCommerce is set to grow at 6 times over 5 years' period. From US$ 16 billion in 2015, it will reach US$ 40 billion in 2018, and US$ 101.9 billion in 2020. The same report predicts a big leap in online shoppers population from 39 million in 2015 to 220 million by 2020.
In India, there's a huge demand for professionals in digital industry. But, dearth of professionals has been adding to the demand. According to a survey, situation is so bad that it is affecting 94% of companies. Also, 77% of companies sees gap in digital skills as a key hurdle to their digital transformation. (Capegemini report, 2013).
Digital Marketing Specialist Program gives an in-depth understanding and advanced knowledge of the 8 most important digital marketing domains - Search Engine Optimization, Social Media Marketing, Pay-Per-Click, Conversion Optimization, Digital Analytics, Content Marketing, Mobile Marketing, and Email Marketing. The course includes real-world projects and virtual simulations for gaining domain experience.
Training cover projects of high weightage.
Experience real world industry scenarios through simulations.
The projects have an average passing criteria of minimum 70%.
Projects are a precursors to certifications.
Demonstrates competency to the clients & induces confidence
Higher productivity and profitability.
The courses are aligned to industry trends and requirements.
Staying competitive in the market with the new age changes.
Multiple level of training/courses for beginners to experts.